I’m Lauryn, a content strategist and creative problem solver.

I’ve worked as in-house content lead for places like Northwestern Mutual, Eden Health, and, currently, as the Associate Director of Digital Content and Strategy for Memorial Sloan Kettering Cancer Center.

Earlier in my career, I was a creative copywriter, freelancer, and editorial writer for places like Rue La La, J.Crew, Bustle, Brooklinen, Macy’s, Keds, and more.

When it comes to approaching my work, I:

• Start by trying to understand the real problem before jumping to solutions

• Look for clarity in complexity (and help others get there too)

• Balance user needs with business goals instead of treating them like competing priorities

• Turn abstract goals into clear, actionable plans

• Bring structure to messy, cross-functional work and help teams get aligned

• Let research, data, and curiosity lead the way (but don’t let them slow decision-making)

• Never lose sight of the people on the other end of the screen